All-singing, all-dancing, all in the best possible taste. Arriving in a dinky little cardboard box, with the words "Come to bed…." tucked away in the right hand corner, this pack from Virgin Atlantic wanted me to register for the Virgin Flying Club. Then, all I have to do is fly Virgin Atlantic Upper Class this summer and, in return, they'll give me two free economy tickets to one of 119 stunning destinations.

The theme is beautifully developed in a mini-paperback book, The Big Sleep, whose first dozen or so pages demonstrate how good Upper Class is - especially the new seats which allow you to sleep. There's even a miniature bookmark, so as I fell into a disgusting, food and drink induced slumber, I wouldn't lose my place in the remaining 40 blank pages.