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New Brands and Brand Extensions : The Virgin Trading Company Ltd
Virgin Vodka Flyer canned alcoholic energy drink is just one of the latest companies to launch an alcoholic energy drink. Virgin Vodka Flyer is a mixture of its vodka and Energy brands. The drink apparently came about as a result of clubbers mixing together the two brands to create their own impromptu cocktail.
 
It made its debut at the V96 music festival which took place last month. Retail listings are currently being negotiated. Virgin deliberately decided to keep the word 'energy' out of the drink's title in a bid to distance itself from any criticisms that it may be targeting under-age drinkers. It will be marketed as a vodka pre-mix.
 
Design: Start Design




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