Virgin Cola has been relaunched with a new look, created by Start Design, that puts greater emphasis on the Virgin name. The logo has been rotated from a horizontal position to a vertical position and the red background now features a collage of snapshots of staff. Virgin has around a 3.5% to 4% volume share of the UK take-home market, which compares with Coca Cola's 59.4% share and Pepsi's 18.1%.
