Hertz came to Start to inject some freshness into their promotional output to maintain their status as the world's number one car rental company.
Start designed a practical 'toolkit' for travel agents, tour operators and potential partners. It has a fresh tone and 'sunny' leisure-based feel. A versatile folder holds print information, tailored for the user, together with two CD'ROMs; their easy-to-navigate menus and professional tone present Hertz as the logical choice for car hire.
