His design apprenticeship was served at Rodney Fitch and Company and Fitch plc, where he developed a high level of skills in complex information design and first discovered an easy rapport with clients.

Rarely flustered, Mark has played a pivotal role in the growth of Start. His main client, Virgin Mobile, hasn’t done badly either, adding a million customers a year since launch.

Griff remains an advocate of the principle that the best ideas come out of conversation.