|
Start's site for Virgin Atlantic’s Upper Class Suite is more than an information source: it’s the global communications hub that supports the airline’s £50 million investment and a chance for anyone to sample the style of the Suite itself.
This is a microsite with a difference: an image-rich exploratory journey around Virgin Atlantic’s Upper Class Suite, with a distinctive ‘dreamy’ feel that hints at the cabin experience. The site fulfils its promise with offers, route and schedule details, bespoke versions for different territories and competitions that build the visitor’s knowledge. In the first week alone, 200,000 different users visited the site, staying for an average 10 minutes – double the web average.
“The site is working perfectly and we’re getting great reaction to it… Thanks again for being as passionate as us about this project– we couldn’t have done it without you!”
Breda Bubear, Head of Advertising and Promotions, Virgin Atlantic
|
