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16 June 2004 | Marketing Industry rewards best of design |
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The article discusses this year’s call for entries and mentions Start Creative took top honours for its work on Virgin Atlantic's frequent-flyer programme. It states that Marketing Design Awards recognises the discipline's most insightful, creative and effective strategies with judging by a panel of experts, drawn from clients and agencies, who assess the case studies under three key criteria: effectiveness, creativity and insight.
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