We designed the look and feel of Carat's UK website as a local execution of their new global brand identity. Our approach to the information architecture was to showcase the core skills of Carat's people with up-front quotes, snippets of industry insight and links to relevant case studies. We built the site using our Content Management System application, which enables Carat to update editorial simply and effectively. We also ensured that contact details for Carat's people were prominently displayed, so that potential clients could get in touch directly.

"By focussing on the people who work at Carat, Start has effectively brought our brand proposition to life."
Joe Rudkin, Head of Public Relations, Carat UK