In 2004 we created a versatile press campaign to drive online leisure bookings for Hertz over the summer

 

The world's Number One car rental company briefed Start to position themselves more firmly in the leisure market with a competitive proposition. We developed a flexible campaign to run across consumer and trade titles. It engages with customers through witty holiday-related images and copylines that promote destinations and rates in order to encourage on-line bookings. The campaign builds on Start's success last year in helping to increase online leisure bookings by 40%.

 

"Start have helped us in our aim to aggressively target the price conscious leisure traveller."
Paul Woozley, Head of Advertising for Europe, Hertz