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Focusing on the idea of simplicity, we developed thetrainline brand and doubled its year-on-year revenue.
Start's initial work for thetrainline in 1999 helped launch the online ticket booking service and establish the brand. All the original business targets were met and thetrainline soon became one of the top five travel websites in Europe.
In 2002 we were briefed on a functional redesign of the site. As thetrainline is about 'booking tickets the easy way' we simplified the visual language and tone of voice, and made the booking process more intuitive. As a result, average year-on-year revenue increased by 123.27% in the first quarter.
2002 Marketing Brand Design Gold Award for Online and New Media
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