We designed and applied a simple visual language and identity to be used across a range of communication materials, including literature, timetables, point-of-sale, catering items, web design and station signage. The Eurostar brand was a unifying factor across several languages and markets, creating a seamless consistency. The success of our approach is borne out by the fact that the templates we set up for the Eurostar brand are still in use today - over five years later.