Start created an entire customisable marketing programme on a single disk to drive usage of Cisco Mobile Office. In just six months, the CD-ROM went global, with uptake in over 20 countries, from Sweden to Saudi Arabia to South Africa.
Cisco wanted to help HotSpot venues all over the world communicate the benefit of high speed wireless internet access to their customers and employees. The cost-effective solution - a CD-ROM entitled 'The World is your office', containing marketing and training materials created by Start. The kit enables the marketing to be controlled by Cisco, with the implementation costs absorbed by their partners.
Start created over 70 different ready-made downloadable artwork pieces, from giant posters to coffee coasters, basing all the elements on a simple branding idea which was flexible enough to work across cultures: a beacon radiating connectivity in the shape of the letter 'O'.
