|
Start created a new branding and packaging system for Spatone which is globally consistent yet adaptable to individual territories.
When alternative remedies company NelsonBach bought Spatone, the unique natural iron supplement, it wanted to relaunch it in the US, UK and Europe. Start made this possible with a flexible branding and packaging system delivered on the back of intensive pan-European
market research. Our integrated design solution lends itself to dual branding (Ferrotone is the name preferred by the French and Spanish) as well as bilingual treatment of languages for the Swiss market.
Sales since launching in the UK are up 35%.
“Start was able to capture the brand attributes of Spatone in a simple, strong design.”
Nick Kirkbride, Managing Director, Spatone
|
