When alternative remedies company NelsonBach bought Spatone, the unique natural iron supplement, it wanted to relaunch it in the US, UK and Europe. Start made this possible with a flexible branding and packaging system delivered on the back of intensive pan-European market research. An integrated design solution includes capabilities for dual branding (Ferrotone is the name preferred by the French and Spanish) as well as bilingual treatment of languages for the Swiss market.

 

"The new packaging truly reflects the uniqueness of the product."

Nick Kirkbride, Managing Director, Spatone