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Start created and delivered Hertz's first single themed marketing campaign across Europe to buck the car hire market trend and help boost leisure bookings by 40%.
Start developed an above-the-line campaign for Hertz Europe in 2003 to compensate for a stalling leisure car hire market by driving up online bookings. We created a flexible Europe-wide campaign that ran for the summer across online and offline media, including national press ads, web banners, partner media space, retail travel agents and email programmes. The result broke all company records for both number of web bookings and amount of online revenue.
"The Hertz Big Summer Drive campaign far exceeded all our expectations."
Paul Woozley, Head of Marketing, Hertz Europe
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