Continuity is important. Our best writing happens when we assign writers to individual accounts and they get the opportunity to take a day-to-day interest in the detail of our clients' businesses.

 

Our special relationship with Virgin Atlantic dates back to the earliest days of the agency and explains the continued success of I-FLY - a brand communication that represents the voice of Virgin Atlantic to its most loyal customers. More than just a magazine, I-FLY is the inside track for the 90,000 members of Flying Club, ensuring they feel part of something exciting. Here are the 'seven golden rules' that define its editorial approach:

 

1 Break new ground, either through the topic or the delivery
2 Be passionate about what's new at Virgin Atlantic
3 Tap into popular culture
4 Share knowledge generously
5 Add value to people's next flight
6 Invite opinion - the magazine belongs to the members
7 And the editor's decision is final!