As writers, we look for fresh ways to express key messages to provide the inspiration for our designers. When Virgin Atlantic launched its new Upper Class Suite, this piece of writing captured our client's imagination and set the tone for the integrated launch campaign...
It was a wide open space.
A slumbering space, a sumptuous space, a breathing space, a perpetual space.
It was a stretching of the legs and a resting of the mind; a hammock that spanned the myriad of stars.
It was a space filled with all the promise of bright winter sun. The clink of ice after elongated sips. The commas and colons in a book. The silence in between melodious notes. The deliberate pause in discourse.
It was a swift half or a long slow drink. A hot towel between courses and the tiny gap left for dessert.
It was a vista of cerulean blue. A chandelier above and nothing below. It was a pageant of colours and a progression of sound. A wide smile, a soft word and a soothing massage.
It was catching up or winding down; stepping out of the scene to watch the world go round.
It was a matter of saying "when" and not now and then. A matter of more or less. Of filling every single second or bidding the drowsy hours "goodnight".
It was a wide open space to be ignored... or explored.
