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Start wrote the book on the Virgin brand. And we called the book The Virgin Brand Book to avoid any possible confusion. Inside, the law is laid down as to what you can and can't do with the Virgin brand, from the correct colours to use to the angle of the upstroke on the V. You'll also be warned that under no circumstances whatsoever can the Virgin brand be incorporated into a pun or strapline (unless you're Sir Richard Branson and want to call your autobiography Losing my Virginity, of course).
The Virgin identity is about more than just a logo, though. There’s also a whole attitude to be taken into consideration. Luckily, we were able to provide the Virgin Toolkit, a guide in the guise of a DIY manual, designed to inspire the Virgin workforce to think differently.
Nothing says Virgin like the colour red, but not just any red will do – it has to be precisely right across all Virgin companies throughout the world. Virgin asked us to help them coordinate this, which we did with the Virgin Little Red Book. Now no–one has any excuse for using the wrong red for Virgin in any medium from paint to laminates.
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