Simple, flexible, scaleable. Our guidelines for Azzurri clearly established the look and feel for its communications and defined a tone of voice to underpin its positioning.
This tone of voice was based on the idea of reflecting Azzurri’s core businesses – voice and data – in messages that were separated into quotes or propositions (‘voice’) and statistics (‘data’).
“We have a business model which is based on ‘buy and build’, and Start have provided the branding tools to integrate the acquired businesses into the Azzurri Brand quickly and effectively. This is a key element of creating a single integrated company that optimises shareholder value.”
Ian Bennett, Group Sales and Marketing Manager, Azzurri
