Virgin Atlantic (VA) has kicked off an online marketing drive to promote its new DIY Internet and kiosk services, which will be rolled out throughout airports at its most popular destinations this year. The airline said it hopes to encourage 50% of its customers to use DIY check in services via its recently re-vamped website and kiosks by 2006.

 

The online campaign, under the strap line 'Save time online, spend time on life', centres around a competition that offers one person the chance to win free flights a year for life to any of VA's destinations.

 

Keeping with the 'saving time online' theme a clock on the campaign website will start running at mid day on 1st February and will stop randomly some time before midnight on 7th February.

Entrants to the competition will be asked to guess the date and time the clock will stop, with the closest winning.

 

Digital agency Start Creative has created a range of banners aimed at driving traffic to the site. These will run on partner sites such as Virgin.com over the next several weeks. An e-mail campaign has also been sent out to all VA's registered site users.