Start holds a strong position as the 11
th top agency in Marketing’s Design Leagues despite the publication noting that times remain tough for the industry.
The market is evermore competitive and there is a real downward pressure on fees. As such, the most successful agencies see a strategic understanding of the brands they work with and an integrated approach, to be key to cultivating long-term relations.
Emphasising this point, Start is singled out for its growth in digital assignments with their redesign of UpMyStreet highlighted. Start is developing new relationships and extending existing ones through its digital work, which allows clients to benefit from its multi-channel experience.
Mike Curtis, Managing Director at Start, says, “It helps that we have the branding expertise and a broader view of how it integrates with other disciplines. Clients want to exploit that, and as it is so accountable, they are diverting a lot of spend to it.”
