Start has produced a striking piece of animation displaying the ease of Virgin Atlantic's DIY check in services. It's now showing on their inflight entertainment systems and at Victoria Station and Heathrow Airport. 

 

What makes this animation so distinctive is the bright, soft and attractive visual tone. It expresses the positive and relaxed feelings that passengers experience when using DIY Check In, with a calm attitude and peaceful mindset. The animation was created by Start's in-house team, with illustrations produced by Vault 49.

 

"This piece doesn't look like an ordinary airline promotion, and therefore successfully stands out from our competitors' campaigns," Katherine Viney, Virgin Atlantic.

 

Julian Wild, Creative Director at Start said, "With a brand like Virgin Atlantic known and respected globally, our approach has been not simply informative but more emotional aiming to leave a memorable connection."