Start is referenced in an article titled ‘Virgin Mobile shows its customers behaving badly’, about media strategies to support retail promotions.

 

The promotion profiled is ‘Just show us your phone!’, which also introduced a loyalty device for customers which would take the form of a free £1 airtime voucher for every £10 spent in a Virgin Megatstore.

 

The article states that Start was tasked with developing in-store and press activity to push the promotion.