Start helped launch Virgin Media with a host of digital activity designed to create brand impact, energise staff and support the above-the-line advertising. The strategy throughout was to give users greater control over their own technology.

Pre-launch, we built a teaser site to accept traffic from the above-the-line ads.

At launch, we created a tactical microsite supported by an online banner campaign. The microsite will eventually fold into the portal. The campaign featured innovative video banners as well as simpler price point ads.