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17 April, 2008
Start Creative wins pitch for Parcelforce Worldwide |
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London: Start Creative, a cross media agency that specialises in crafting integrated brand journeys, announces today its success in being awarded the work for Parcelforce Worldwide's 2008 National Acquisition Campaign.
The work targets prospective parcel senders driving customers to use Parcelforce Worldwide for their international as well as their UK based delivery services. The first campaign is scheduled for launch this month.
Parcelforce Worldwide selected Start based on the quality of their creative brand led campaign approach and their experience in the direct mail sector.
Shirley Clancy, Brand and Campaign Manager, at Parcelforce Worldwide says: "Start's approach and high quality creative thinking, especially in regards to the direct mail sector for this project, is excellent. We are looking forward to the first round of activity."
Jen McAleer, Client Services Director, at Start Creative says: "We are excited to be working on this programme as the objectives of this campaign perfectly align with our communications strength and brand based approach. We are looking forward to working with Parcelforce and the success of this acquisition programme to drive their international expansion and domestic growth."
About Start Creative Ltd
Start Creative Ltd is a design consultancy focusing on brand, brand marketing and digital services. Founded in 1996 by Mike Curtis and Darren Whittingham, it is now a top-ten independent agency in the UK (Marketing leagues 2007). Brand design expertise includes brand strategy and management, naming, writing and tone of voice beside identity design, brand engagement and communications and literature design. Brand marketing skills include direct and interactive marketing as well as loyalty and direct response. Digital services include website design, online advertising, interactive television and mobile communications. Major clients include adidas, BBC, Bentley, Air Asia, Alliance and Leicester, Hertz, Hilton, IoD, Royal Mail, Schroders and Virgin.
About Parcelforce WorldwideFor over 15 years, Parcelforce Worldwide has provided a vital link for British businesses needing to send express shipments internationally and across the UK. Offering customers a wide range of express services to choose from to suit their business requirements. Parcelforce Worldwide prides itself on the dedication of their people to deliver high quality services for over 30,000 customers across the country. They are also the only carrier in the UK to offer its customers a convenient delivery option. Should the recipient not be at home then the parcels can be delivered to the nearest local Post Office(R) for customers to collect at their convenience.
For more information contact:
Julie Lane, Sales Director T: 020 7269 0126
julie@startcreative.co.uk
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